4 Ways Leaders Approach Their Personal Brand (That Don’t Feel Forced)

We’ve all probably heard the hype about personal brands: We have to get one—and fast.

Yet, most people don’t really know what it is or how to go about making one.

Your personal brand is a reflection of the kind of person you are and want to be—your values, your motivations, your career goals. These then translate into how you act around the office, interview for jobs, and promote yourself on social media. But you can’t use your brand to get ahead unless you know exactly what it is and why it makes you unique.

So, how do you approach your personal brand in a way that’ll make it easy for you to explain, others to understand, and the world to appreciate?

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